Monthly Archives: February 2016

Forrester Social Technology Profile Tool

SocialMediaModels_SocialTechnographicsLadder_Forrester

Anyone working in social media needs to know the social technographics of their target audience. Below is an easy chart from Forrester Research that shows who does what in social media. So for example, if your marketing target is a Creator, make sure your campaigns provide elements that can be used by your target marketing… Read more »

Google Trends for Social Media Marketing

This morning I had a call with my Google Adwords rep and she pointed me to a very interesting tool for research. It can be used for social media OR Adwords, or really many other things. Go to http://google.com/trends On this page you can enter keywords that you feel relate to your business. And then… Read more »