MDV Blog

Finalist for Bridging the Gap Award from GBC

capture

MDV Interactive, a woman-owned business in greater Baltimore has been nominated for the 2016 Bridging the gap award from the Greater Baltimore Committee. For more than a decade, the GBC has been recognizing, through its Bridging the Gap Awards, exceptional minority- and women-owned businesses and majority businesses and executives who nurture the development of minority… Read more »

Customer Touchpoints

04-02-at-5-34-04-pm

An integral planning component of all social media campaigns is to plot out the customer touch points with your brand, purchase vehicles, salespeople, delivery vehicles and post-implementation. If your company takes the time to carefully think about each time the company touches a customer prior to, during, and after the purchase, you will find that… Read more »

Social Media Strategy begins with your Reputation

layers

Working in social media has morphed again. Just last year it was still about content, content, content to put out and then re-post across social media venues. Recently, we have found it is MORE important (the foundation to the campaign) to begin with Reputation Management. This means you our your agency goes out and reads… Read more »

Forrester Social Technology Profile Tool

SocialMediaModels_SocialTechnographicsLadder_Forrester

Anyone working in social media needs to know the social technographics of their target audience. Below is an easy chart from Forrester Research that shows who does what in social media. So for example, if your marketing target is a Creator, make sure your campaigns provide elements that can be used by your target marketing… Read more »

Google Trends for Social Media Marketing

This morning I had a call with my Google Adwords rep and she pointed me to a very interesting tool for research. It can be used for social media OR Adwords, or really many other things. Go to http://google.com/trends On this page you can enter keywords that you feel relate to your business. And then… Read more »

AMA in the AM Big Data Event

AMA-InTheAM_EmailHeader_600x315

Join an all-star cast from the world of Big Data! May 28, 2015, 8:00AM-10:30AM Brown Center 1300 W Mt Royal Ave Atrium & Falvey Hall Baltimore, MD 21217 REGISTER NOW! Meet the innovative players and top leaders from the world of Big Data as they  have a frank in-depth exchange on critical business topics and openly and honestly discuss real… Read more »

Don’t Fear the Epiphanot

epiphany-1024x791

Published in the Colorado Springs Business Journal September 9, 2011 Have you ever put up a Facebook status update only to instantly regret it? I’ve done it more than I care to admit, but was pleased to find that the Urban Dictionary has already addressed the sentiment. These statements are called “epiphanots.” According to the… Read more »

QR Codes and the New “Enhanced Reality”

qr-code

Published August 11, 2011 in the Colorado Springs Business Journal I hope you all know what I’m referring to when I say “QR codes” – they’re those squiggly, square bar code thingies that are showing up on packages and in ads all over the place. The idea is that you hold your phone over this… Read more »

What does Google +1 mean for your business

by Marci DeVries Published: July 22,2011 in the Colorado Springs Business Journal (Read this on the CSBJ here) Google launched their new “+1” feature this week, amid a slew of media fanfare. I bet you all are wondering, “What does Google +1 mean for my business.” And I’ll tell you, but in order for it… Read more »

How to lose 30% of your leads from the Web

Almost all businesses today have some sort of lead generation form on their Website – the forms range from a simple “contact us” form to complex order forms with extensive data detail. And they are incredibly important for new business growth, as we all know. However, when site owners get to the ultimate question regarding… Read more »