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Don’t Fear the Epiphanot

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Published in the Colorado Springs Business Journal September 9, 2011 Have you ever put up a Facebook status update only to instantly regret it? I’ve done it more than I care to admit, but was pleased to find that the Urban Dictionary has already addressed the sentiment. These statements are called “epiphanots.” According to the… Read more »

500 Facebook friends won’t help you fix your flat tire

Published May 27, 2011 in the Colorado Springs Business Journal (Read this on CSBJ here) It’s a hypothetical scenario of course, that you’d find yourself standing by the side of the highway frantically updating your Facebook status to see if your friends happen to be driving down the same highway and will stop to help… Read more »

Avoid using social media icons for print marketing

Published June 17, 2011 in the Colorado Springs Business Journal (Read this on CSBJ here) The other day I was stuck in traffic on the way to a meeting, and the delivery van in front of me made me burst out laughing. On the back of the van was the “F” icon for Facebook, the… Read more »

Tech Talk Article “Borrowing Coolness from the Web”

As coolness expands, content companies tremble by Marci DeVries Published: July 1,2011 in the Colorado Springs Business Journal (Read this on the CSBJ here) So this week I posted a YouTube video of Nappy Roots on my Facebook profile and got immediate rave reviews from my college age nephew. And I started to wonder if… Read more »

Tech Talk: Build trust and keep a crisis out of social media

One recent morning I answered the phone and on the other end of the line I could barely make out a whisper. My ears strained to hear as my client contact said, “Something’s happening. All of our managers were sent out to our retail locations this morning, and I need to know why. Where can… Read more »

I’m thinking… Video

So the time has come when the perfect storm of client need, video providers, and a clever idea converged into a video shoot on Friday. I’m not going to tell you much about the shoot, because the truth of its effectiveness will come out in the final video product, which I will post here once… Read more »