marketing strategy

Going Viral and Mainstream

The viral videos launched last week for my software client were just picked up by the Baltimore Sun’s Tech Blog See the post here: http://weblogs.baltimoresun.com/news/technology/2011/03/watch_the_royal_wedding_at_wor.html  

And… we’re live — Online Video project launches today

The video project that I’ve been hinting around about for a few weeks now went live this morning. We are all very excited to see how a new approach to video promotion helps move the needle for this software company. The software is called Private Eye, and it hides content on users’ screens to prevent… Read more »

I’m thinking… Video

So the time has come when the perfect storm of client need, video providers, and a clever idea converged into a video shoot on Friday. I’m not going to tell you much about the shoot, because the truth of its effectiveness will come out in the final video product, which I will post here once… Read more »

It’s not Technology… It’s the people

As a special surprise for the New Year, I learned that one of my e-mail accounts had an issue that kept me from seeing 5,582 new messages over the course of the past year. I told my husband about it, and he was amazed that I didn’t spend the next day poring through the e-mails… Read more »

Stumping for the AMA

This afternoon the some of the Baltimore Chapter of the American Marketing Association members and friends shot some testimonial videos for the Chapter Web site at our favorite studio, BlueRock Productions. Video on the Web is the next great chapter for marketers. I’m pulling my vendor list together as we speak. I’m so excited.