marketing strategy

Customer Touchpoints

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An integral planning component of all social media campaigns is to plot out the customer touch points with your brand, purchase vehicles, salespeople, delivery vehicles and post-implementation. If your company takes the time to carefully think about each time the company touches a customer prior to, during, and after the purchase, you will find that… Read more »

Social Media Strategy begins with your Reputation

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Working in social media has morphed again. Just last year it was still about content, content, content to put out and then re-post across social media venues. Recently, we have found it is MORE important (the foundation to the campaign) to begin with Reputation Management. This means you our your agency goes out and reads… Read more »

Forrester Social Technology Profile Tool

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Anyone working in social media needs to know the social technographics of their target audience. Below is an easy chart from Forrester Research that shows who does what in social media. So for example, if your marketing target is a Creator, make sure your campaigns provide elements that can be used by your target marketing… Read more »

Don’t Fear the Epiphanot

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Published in the Colorado Springs Business Journal September 9, 2011 Have you ever put up a Facebook status update only to instantly regret it? I’ve done it more than I care to admit, but was pleased to find that the Urban Dictionary has already addressed the sentiment. These statements are called “epiphanots.” According to the… Read more »

QR Codes and the New “Enhanced Reality”

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Published August 11, 2011 in the Colorado Springs Business Journal I hope you all know what I’m referring to when I say “QR codes” – they’re those squiggly, square bar code thingies that are showing up on packages and in ads all over the place. The idea is that you hold your phone over this… Read more »

How to lose 30% of your leads from the Web

Almost all businesses today have some sort of lead generation form on their Website – the forms range from a simple “contact us” form to complex order forms with extensive data detail. And they are incredibly important for new business growth, as we all know. However, when site owners get to the ultimate question regarding… Read more »

Avoid using social media icons for print marketing

Published June 17, 2011 in the Colorado Springs Business Journal (Read this on CSBJ here) The other day I was stuck in traffic on the way to a meeting, and the delivery van in front of me made me burst out laughing. On the back of the van was the “F” icon for Facebook, the… Read more »

Law Firm Marketing Event

Last night I had the pleasure of speaking to the LMA about video production and marketing with my good friend Gregg Landry from BlueRock Productions. Here are some pics…

Moving Fast — RSS Revisited

A few years ago, many of you heard me going on and on about RSS feeds and how the Internet was starting to talk to itself to make content move faster. Now there’s a relatively new innovation called PubSubHubub (or PuSH) that’s changing the game again. It’s a different way of doing RSS feeds —… Read more »

Marci DeVries featured in BBJ as Woman Entrepreneur

MDV Interactive was featured in the Baltimore Business Journal today for the entrepreneurial spirit of founder Marci De Vries. Here’s a snapshot of the article: Read the article in the Baltimore Business Journal here (BBJ subscribers can get the full content)